The Infinity Strap™ and the Infinity Strap STRETCH™ are designed to solve the problems of other kinds of straps by providing an elegant, simple, beautiful and safe alternative. The design of the Infinity Strap™ and Infinity Strap STRETCH™ is a dual loop with a subtle twist at the center, forming a shape of an endless figure 8, which is illustrated by the timeless symbol of infinity, or ∞. This design serves multiple purposes. Because of the subtle twist in the design, each loop always stays open, making it easy to slip over one’s hand or foot. The twist also makes it very easy and natural to form a good grip, following the natural contours of the body. It also distributes the pressure away from one’s fingers more broadly over one’s hand and wrist.